Business Development

To engage with your business on the development of Sales requires planning.
The Sales Strategy is the operating plan for Sale.  It ensures the optimal allocation of resources to provide the cost to revenue ratio that is most appropriate for your Business at the current time.
This is a living document – it is an annual tool though rolling quarterly or monthly plans may be appropriate depending on the dynamics of the market.  It can also come into play to provide input at particular times or to reflect a specific project:

• Business development opportunities
• Changing market/product mix
• New Product launch
• Declining revenue or market share
• Increasing cost of sales